Nov. 14 — In conjunction with America Recycles Day on Nov. 15, a new app for the iPhone, iPod and iPad is hoping to encourage the recycling of virtual and real world plastics.
Bin It!, created by Plastics Make it Possible, an initiative sponsored by plastic industries of the American Chemistry Council, has players toss plastic bottles into various recycling bins while battling distracting animals, flashing cameras and tricky breezes, according to a news release.
Afterward, the game converts the player’s successful tosses into the number of recycled t-shirts, sweaters and sleeping bags that can be made from recycled plastics.
“While the Bin It! player aims to toss plastic bottles into recycling bins, our aim is to get everybody hooked on plastics recycling,” Steve Russell, vice president of the plastics division of the American Chemistry Council, said in a statement. “We´re always looking for creative ways to increase recycling awareness and participation, not only on America Recycles Day but every day.”
Bin It! can be downloaded on the iPhone, iPod and iPad through the iTunes App Store.
Contact Waste & Recycling News reporter Shawn Wright at swright@crain.com or 313-446-0346.
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